Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works really hard to tell your story before even getting to your logo shape, typography, image style, use of white space, your tone of voice, and use of language.
Why green this year?
Here is the ‘Sollox*’:
“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president. “(Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”
Do I need to go Greenery?
It’s a trending colour, if you are doing something to catch the zeitgeist, consider weaving it in to a campaign, you don’t have to change your core colour palette. If that doesn’t work for you – how about a bowl of Granny Smith’s in reception?!
When the colour green strikes the eye it requires no adjustment. It is at the centre of the spectrum, it is cool, the colour of balance, positively symbolising: nature, stability, abundance, fertility, tranquility, good luck, health and healing. It has a negative of course … judgemental, jealousy, greed. And for fun, don’t forget Kermit!
Colour is an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned, whether it’s what you wear or what your company wears. Is your colour palette working for you? Does it need a seasonal tweak, perhaps some new accent colours. I’m not saying go green! Have a think, and then contact us to discuss!
* Sollox is a term for ‘Sales b*llox’
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