blog, blag, flag

Greenery! Pantone colour of the year 2017

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...

read more

Refresh, or reframe your branding?

Branding style guidelines needn’t be a straitjacket. Consider them as a living document, providing a framework that allows your team constructive creativity. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.

read more

The rise and rise of Snapchat!

Snapchat is no longer the app anyone past puberty couldn’t work out how to use, or if you did, couldn’t see the point of. How do I know this is true? Forbes has changed its Twitter profile image to its Snapchat avatar. The fact is, in Social media you have to be where your customers are – and if they are young (13-34), Snapchat is where you need to be.

read more

Designed to… attract graduates

Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.

read more

If this, then that – wow!

I first looked at IFTTT – ‘If This, Then That’ when a fantastic plugin I used called ’LinkedIn Include’ – which pulled your articles (not your profile or stream) from LinkedIn onto your WordPress site – was eventually blocked by LinkedIn (hey –ho!). I discovered that...

read more

Why Snapchat’s Only Non-Ephemeral Content, The Profile GIF, Is A Big Deal

Snapchat Profile GIF Not everything on Snapchat disappears. As much as the app wants memories to span just 10 seconds and live for just 24 hours, one piece of content doesn’t self destruct. The profile GIF. And through its permanence, Snapchat has found a way solve a major problem with its identity system and social graph.
Snapchat quietly added the profile GIFs in July alongside the flashier shift from… Read More

Facebook Brings VR-Style 360-Degree Video To News Feed

Facebook 360 Video Hold up your phone, spin around, and Facebook’s newest News Feed videos will spin with you, showing you every angle of a scene. Today, Facebook announced that its News Feed will now support 360-degree videos on Android and web, and they’ll work on iOS within a few months. At launch, publishers including Star Wars, Discovery, GoPro, Uninterrupted With LeBron James, NBC’s… Read More

Periscope Turns Screenshotting Into A Social Experience

periscope-photorealistic_logo A new version of Periscope popped up on the App Store today that allows viewers to share screenshots that they take during your stream. Additionally a little screenshot icon will show up in chat letting you and everyone else know that a screenshot has been taken. It’s basically Periscope’s version of a “retweet.” Read More

Facebook Gives Verified Profiles Its Mentions App With “Live” Streaming And Posts Just To Followers

Mentions for Profile - Live Journalists might start sharing a lot more of their links to Facebook, as now they can finally opt out of spamming their friends and instead only post to their public followers. Today, journalists and other Verified Profiles on Facebook are getting access to the Mentions iOS app previously reserved for Verified Pages, as we reported they would. It includes Periscope-esque Live streaming and… Read More

Instagram Ads Go Global, Including New 30-Second Commercials

instagram-iphone Instagram is done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will make back the money Facebook spent buying it. First, today Instagram ads become officially available in 30 more countries including Mexico, India and South Korea, and will be on sale… Read More