Greenery! Pantone colour of the year 2017

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...

Designed to… attract graduates

Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.

Sky-blue-pink is the new black?

Colour is an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. First impressions count, and colour is the first thing you notice in a logo or visual footprint – 80% of visual information is related to...

Monkeys and chainsaws

Monkeys and chainsaws – who owns the intellectual copyright to a document once it’s artworked and printed? The relationship between a designer and client needs to be navigated carefully …

design muse #1

website design tips – It sounds obvious, but if you don’t know what you’re trying to achieve, why bother building a site? Also, you want everyone who has a stake in the site to agree on the content and purpose. Defining a site’s goals solves all of these problems.