Branding style guidelines needn’t be a straitjacket. Consider them as a living document, providing a framework that allows your team constructive creativity. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.
Snapchat is no longer the app anyone past puberty couldn’t work out how to use, or if you did, couldn’t see the point of. How do I know this is true? Forbes has changed its Twitter profile image to its Snapchat avatar. The fact is, in Social media you have to be where your customers are – and if they are young (13-34), Snapchat is where you need to be.
Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.
Avoid ‘Death by PowerPoint’ by adapting a new strategy to your slide shows – keep them short, clear and entertaining.