What's your story... Baker Hughes
Graduate and experienced hires recruitment attraction campaigns
For global oil services company Baker Hughes, we were initially asked to create a campaign specifically for graduate attraction. We developed a campaign based on the headline 'You'll be surprised...' qualifying the statement with information about what the company offers graduates, and we wrote and designed a bespoke website, working with a third party web developer to deliver the project in a very short timeframe. This was quickly followed by an ad campaign for experienced hires: 'Join.Transform.Progress.' which translated their core values into a recruitment campaign. We continued on to write the careers section of the company's corporate website and a suite of materials to support recruitment across the board. Collateral now in daily use includes novelty give-away items, postcards, Z-cards, a number of six-page graduate-targeted career area leaflets and a 28-page graduate recruitment brochure, as well as exhibition stands and PowerPoint shows. For experienced hires, we have developed billboards as well as press and online advertising.
We also delivered:
- A number of language-specific careers microsites
- A range of internal communications handbooks, emails and posters to support the global recruitment teams
- A visual style using cut-out photographs which has been widely adopted across the organisation
