What's your story... Baker Hughes (2013-4)
Graduate and experienced hires recruitment attraction campaigns
For global oil services company Baker Hughes, we were asked to create a new campaign following the success of our previous recruitment attraction campaigns ('You'll be surprised!' and 'Join. Transform. Progress'). We developed new concepts based on the headlines 'Become part of the bigger picture...' for graduates and 'We want people with Energy!' for experienced hires, using images of people on location to show the working environment and scope of the organisation. We continued to write materials to support Baker Hughes recruiters and HR personnel internally, with a range of comprehensive documents, manuals and presentations.
Collateral now in daily use includes postcards, Z-cards, a number of graduate- and experienced-targeted career area leaflets, as well as exhibition stands and PowerPoint shows, as well as press and online advertising. We have also updated all the company's recruitment and SEO websites.
