What's your story... BP

Graduate recruitment attraction

We worked on graduate recruitment and human resources materials for a number of years for BP. With associated art direction, photography, interviewing and profile development, our work provided BP with a range of documents, from four page ‘tasters to 40-page graduate and intern recruitment brochures, as well as supporting collateral like exhibition stands, advertising and electronic newsletters.

We also delivered:

• Copy for BP’s global careers centre website
• A complete series of 30+ profiles of senior managers from around the world for a talent-oriented intranet site
• A brochure to promote BP’s sophisticated laboratory facilities
• Scripts and PowerPoint slides for external university and also internal training  presentations
• Comprehensive graduate development induction and training manuals
• Entries for graduate and intern award schemes (several of these turned out to be winning entries!)
• Tools and materials for a major internal change management programme